By: History.com Editors

1964

Ford Mustang debuts at World’s Fair

History.com Editors

This Day In History: Ford Mustang debuts at World's Fair

Underwood Archives/Getty Images

Published: November 13, 2009

Last Updated: January 31, 2025

The Ford Mustang is officially unveiled by Henry Ford II at the World’s Fair in Flushing Meadows, New York, on April 17, 1964. That same day, the new car also debuted in Ford showrooms across America and almost 22,000 Mustangs were immediately snapped up by buyers. Named for a World War II fighter plane, the Mustang was one of the first vehicles that came to be known as a “pony car.” Ford sold more than 400,000 Mustangs within its first year of production, far exceeding sales expectations.

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The Mustang was conceived as a “working man’s Thunderbird,” according to Ford. The first models featured a long hood and short rear deck and carried a starting price tag of around $2,300. Ford general manager Lee Iacocca, who became president of the company in October 1964 (and later headed up Chrysler, which he was credited with reviving in the 1980s) was involved in the Mustang’s development and marketing. The car’s launch generated great interest. It was featured on the covers of Newsweek and Time magazines and the night before it went on sale, the Mustang was featured in commercials that ran simultaneously on all three major television networks. One buyer in Texas reportedly slept at a Ford showroom until his check cleared and he could drive his new Mustang home. The same year it debuted, the Mustang appeared on the silver screen in the James Bond movie “Goldfinger.” A green 1968 Mustang 390 GT was famously featured in the 1968 Steve McQueen movie “Bullitt,” in a car chase through the streets of San Francisco. Since then, Mustangs have appeared in hundreds of movies.

Within three years of its debut, some 500 Mustang fan clubs had cropped up. In March 1966, the 1 millionth Mustang rolled off the assembly line. In honor of the Mustang’s 35th anniversary in 1999, the U.S. Postal Service issued a stamp commemorating the original model. In 2004, Ford built its 300 millionth car, a 2004 Mustang GT convertible 40th anniversary model. Over the decades, the Mustang underwent numerous evolutions, and it remains in production today.

Timeline

Also on This Day in History

Discover more of the major events, famous births, notable deaths and everything else history-making that happened on April 17th

1790

Benjamin Franklin dies

On April 17, 1790, American statesman, printer, scientist and writer Benjamin Franklin dies in Philadelphia at age 84.

1917

Second Battle of Gaza begins

As the major Allied offensive masterminded by Robert Nivelle was failing miserably on the Western Front, British forces in Palestine make their second attempt to capture the city of Gaza from the Ottoman army on April 17, 1917.

1941

Yugoslavia surrenders to the Nazis

During World War II, representatives of Yugoslavia’s various regions sign an armistice with Nazi Germany at Belgrade, ending 11 days of futile resistance against the invading German Wehrmacht. More than 300,000 Yugoslav officers and soldiers were taken prisoner. Only 200 Germans died in the conquest of Yugoslavia.

1942

General Henri Giraud makes his great escape from the Nazis

On April 17, 1942, French General Henri Giraud, who was captured in 1940, escapes from a castle prison at Konigstein by lowering himself down the castle wall and jumping on board a moving train, which takes him to the French border.

1945

Americans seize 1,100 pounds of uranium in effort to prevent Soviets from developing A-bomb

On April 17, 1945, U.S. Lieutenant Colonel Boris T. Pash commandeers over half a ton of uranium at Strassfurt, Germany, in an effort to prevent the Soviets from developing an A-bomb.

1960

Eddie Cochran dies, and Gene Vincent is injured, in a UK car accident

Eddie Cochran, the man behind “Summertime Blues” and “C’mon Everybody,” is killed on April 17, 1960 when the taxi carrying him from a show in Bristol, England, crashed en route to the airport in London, where he was to catch a flight back home to the United States. A raw and exciting rocker with a cocky, rebellious image, Eddie Cochran was very different from the polished and packaged idols being heavily marketed to American teenagers in the years between the rise of Elvis Presley and the arrival of the Beatles. And while he may have faded from popular memory in the years since his tragic and early death, his biggest hits have not.

1961

The Bay of Pigs invasion begins

The Bay of Pigs invasion begins when a CIA-financed and -trained group of Cuban refugees lands in Cuba and attempts to topple the communist government of Fidel Castro. The attack was an utter failure.

1969

Architect of Czechoslovakia’s Prague Spring forcibly resigns

Alexander Dubcek, the communist leader who launched a broad program of liberal reforms in Czechoslovakia, is forced to resign as first secretary by the Soviet forces occupying his country. The staunchly pro-Soviet Gustav Husak was appointed Czechoslovak leader in his place, reestablishing an authoritarian communist dictatorship in the Soviet satellite state.

1970

Apollo 13 returns to Earth

With the world anxiously watching, Apollo 13, a U.S. lunar spacecraft that suffered a severe malfunction on its journey to the moon, safely returns to Earth on April 17, 1970.

Apollo 13 Mission

1975

Cambodia falls to the Khmer Rouge

Khmer Rouge troops capture Phnom Penh and government forces surrender. The war between government troops and the communist insurgents had been raging since March 1970, when Lt. Gen. Lon Nol had ousted Prince Norodom Sihanouk in a bloodless coup and proclaimed the establishment of the Khmer Republic.

1989

Chinese students protest against government

Thousands of Chinese students take to the streets in Beijing to protest government policies and issue a call for greater democracy in the communist People’s Republic of China (PRC). The protests grew until the Chinese government ruthlessly suppressed them in June during what came to be known as the Tiananmen Square Massacre.

2002

“General Hospital” airs 10,000th episode

On April 17, 2002, ABC airs the 10,000th episode of the daytime drama General Hospital, the network’s longest-running soap opera and the longest-running program ever produced in Hollywood.

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Citation Information

Article title
Ford Mustang debuts at World’s Fair
Website Name
History
Date Accessed
March 23, 2025
Publisher
A&E Television Networks
Last Updated
January 31, 2025
Original Published Date
November 13, 2009

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