On December 28, 1958, the Baltimore Colts defeat the New York Giants, 23-17, in overtime in the NFL Championship Game—a back-and-forth thriller that later is billed as "The Greatest Game Ever Played.” The nationally televised championship—the league's first overtime contest—is watched by 45 million viewers and fuels the NFL's meteroric rise in popularity.
"Never has there been a game like this one," Tex Maule of Sports Illustrated wrote. "When there are so many high points, it is not easy to pick the highest."
According to the New York Daily News, gross receipts for the sellout at Yankee Stadium in New York, including television and radio, were $698,646. That resulted in a a $4,718.77 bonus for each Colts player, $3,111.33 for each Giant.