The NFC champion Rams were coached by Mike Martz, who joined the team in 1999 as offensive coordinator and became head coach in 2000. The team’s offense—nicknamed “The Greatest Show on Turf”—was believed to be one of the best in football history. Kurt Warner, a two-time NFL MVP, quarterbacked the Rams, who had won their first Super Bowl in 2000. The American Football Conference champion Patriots were coached by Bill Belichick, who joined the team in 2000, the same year quarterback Tom Brady was drafted. Brady took over for Pats’ starting quarterback Drew Bledsoe after he was injured early in the 2001-2002 season, and Belichick made the decision to stay with the younger quarterback even after Bledsoe recovered, a call that initially met with controversy. (Bledsoe did play in the AFC Championship game, after Brady was forced to leave with an injury.)
Going into the Super Bowl on February 3, the Rams’ high-powered offense and Super Bowl experience combined to make them 14-point favorites. True to form, the Rams scored first, but by halftime, the underdog Patriots had stifled the Rams offense, and capitalized on two St. Louis turnovers to pull ahead, 14-3.
The Pats converted another Rams turnover into a 17-3 lead in the third quarter before the Rams finally seemed to come alive. Warner ran in a touchdown and then connected with wide receiver Ricky Proehl with just one minute, 30 seconds remaining to tie the score. In the end, though, it proved too little, too late: Brady deftly led the Pats on a 53-yard drive and into field goal range, and with seven seconds left on the clock, Adam Vinatieri kicked a 48-yard field goal to give the Pats the victory, 20-17. It was the first time a Super Bowl had ever been won with a team scoring as the game clock expired. (Colts kicker Jim O'Brien kicked a game-winner in Super Bowl V, but there were five seconds left in the game.)
