For the first time, Henry Ford’s entire Highland Park, Michigan automobile factory is run on a continuously moving assembly line when the chassis—the automobile’s frame—is assembled using the revolutionary industrial technique. A motor and rope pulled the chassis past workers and parts on the factory floor, cutting the man-hours required to complete one “Model T.” Within a year, further assembly line improvements reduced the time required to 93 man-minutes. The staggering increase in productivity effected by Ford’s use of the moving assembly line allowed him to drastically reduce the cost of the Model T, thereby accomplishing his dream of making the car affordable to ordinary consumers.
In introducing the Model T in October 1908, Henry Ford proclaimed, “I will build a motor car for the great multitude.” Before then, the decade-old automobile industry generally marketed its vehicles to only the richest Americans, because of the high cost of producing the machines. Ford’s Model T was the first automobile designed to serve the needs of middle-class citizens: It was durable, economical, and easy to operate and maintain. Still, with a debut price of $850, the Model T was out of the reach of most Americans. The Ford Motor Company understood that to lower unit cost it had to increase productivity. The method by which this was accomplished transformed industry forever.
