On October 1, 1908, the first production Model T Ford is completed at the company’s Piquette Avenue plant in Detroit. Between 1908 and 1927, Ford would build some 15 million Model T cars. It was the longest production run of any automobile model in history until the Volkswagen Beetle surpassed it in 1972.
Before the Model T, cars were a luxury item: At the beginning of 1908, there were fewer than 200,000 on the road. Though the Model T was fairly expensive at first (the cheapest one initially cost $825, or about $18,000 in today’s dollars), it was built for ordinary people to drive every day. It had a 22-horsepower, four-cylinder engine and was made of a new kind of heat-treated steel, pioneered by French race car makers, that made it lighter (it weighed just 1,200 pounds) and stronger than its predecessors had been. It could go as fast as 40 miles per hour and could run on gasoline or hemp-based fuel. (When oil prices dropped in the early 20th century, making gasoline more affordable, Ford phased out the hemp option.) “No car under $2,000 offers more,” ads crowed, “and no car over $2,000 offers more except the trimmings.”