By: History.com Editors

1966

Ford celebrates 1 millionth Mustang

History.com Editors

Published: November 13, 2009

Last Updated: January 31, 2025

On March 2, 1966, in Dearborn, Michigan, the Ford Motor Company celebrates the production of its 1 millionth Mustang, a white convertible. The sporty, affordable vehicle was officially launched two years earlier, on April 17, 1964, at the World’s Fair in Flushing Meadows, New York. That same day, the new car debuted in Ford showrooms across America; almost immediately, buyers snapped up nearly 22,000 of them. More than 400,000 Mustangs were sold within that first year, exceeding sales expectations.

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Take a look at some of the most luxurious cars ever manufactured, including the Cadillac v16, the Mercedes Gullwing and the Lamborghini Countach.

The Mustang was conceived as a “working man’s Thunderbird,” according to Ford. The first models featured a long hood and short rear deck and a chassis based on the compact Ford Falcon. The Mustang was available in a hardtop, coupe or convertible and carried an average price tag of about $2,300. Ford general manager Lee Iacocca, who became president of the company in October 1964 (and later headed up Chrysler, which he was credited with reviving in the 1980s) was involved in the Mustang’s development and marketing.

The car’s launch generated great interest: The Mustang was featured on the covers of Newsweek and Time and the night before it went on sale, the Mustang was promoted in commercials that ran simultaneously on the three major television networks. One buyer in Texas reportedly slept at a Ford showroom until his check cleared and he could drive his new Mustang home. The same year it debuted, the Mustang appeared on the silver screen in the James Bond movie “Goldfinger.” A green 1968 Mustang GT was famously featured in the 1968 Steve McQueen action movie “Bullitt.” To date, Mustangs have appeared in hundreds of movies.

Within three years of its debut, approximately 500 Mustang fan clubs had cropped up. In 1999, in honor of the Mustang’s 35th anniversary, the U.S. Postal Service issued a stamp commemorating the original model.

Timeline

Also on This Day in History

Discover more of the major events, famous births, notable deaths and everything else history-making that happened on March 2nd

1776

Washington begins bombardment of British-held Boston

On March 2, 1776, General George Washington orders American artillery forces to begin bombarding Boston from their positions at Lechmere Point, northwest of the city center—in advance of bringing in the big guns. It marked the beginning of the end of the Siege of Boston and Britain’s wartime occupation of Boston. After two straight days […]

1807

Congress abolishes the African slave trade

On March 2, 1807, the U.S. Congress passes an act to “prohibit the importation of slaves into any port or place within the jurisdiction of the United States…from any foreign kingdom, place, or country.” It would go into effect at the start of the following year. The first shipload of African captives to the British […]

1836

Texas declares independence

During the Texas Revolution, a convention of American Texans meets at Washington-on-the-Brazos and declares the independence of Texas from Mexico. The delegates chose David Burnet as provisional president and confirmed Sam Houston as the commander in chief of all Texan forces. The Texans also adopted a constitution that protected the free practice of slavery, which […]

1861

Texas secedes

On March 2, 1861, Texas becomes the seventh state to secede from the Union. The first official move for secession actually came a month earlier, on February 1, when a state convention voted 166 to 8 in favor of the measure. The issue then had to be ratified by a statewide referendum, which was held […]

1904

Dr. Seuss born

Theodor Geisel, better known to the world as Dr. Seuss, the author and illustrator of such children’s books as “The Cat in the Hat” and “Green Eggs and Ham,” is born in Springfield, Massachusetts on March 2, 1904.

theodor geisel, dr. seuss,

1917

Puerto Ricans become U.S. citizens, are recruited for war effort

Barely a month before the United States enters World War I, President Woodrow Wilson signs the Jones-Shafroth Act, granting U.S. citizenship to the inhabitants of Puerto Rico. Located about 1,000 miles southeast of Florida—and less than half that distance from the coast of South America—Puerto Rico was ceded to the U.S. by Spain in December […]

1929

President Coolidge signs the Jones Act, targeting bootleggers

The Jones Act, the last gasp of the Prohibition, is signed into law by President Calvin Coolidge. Since 1920 when the Eighteenth Amendment went into effect, the United States had banned the production, importation and sale of alcoholic beverages. But the laws had been ineffective at actually stopping the consumption of alcohol. The Jones Act […]

1943

The Battle of the Bismarck Sea begins

On March 2, 1943, the Battle of the Bismarck Sea begins when U.S. and Australian land-based planes launch an offensive against a convoy of Japanese ships in the western Pacific. One day earlier, U.S. reconnaissance planes spotted 16 Japanese ships en route to Lae and Salamaua in New Guinea. The Japanese were attempting to maintain […]

1944

More than 500 train passengers mysteriously suffocate

On March 2, 1944, a train stops in a tunnel near Salerno, Italy, and more than 500 people on board suffocate and die. The details of the incident, which occurred in the midst of World War II, were not revealed at the time and remain somewhat murky. Train Number 8017 left Salerno heading for the […]

1955

Fifteen-year-old Claudette Colvin refuses to give up her seat on a segregated bus

A full nine months before Rosa Parks‘s famous act of civil disobedience, 15-year-old Claudette Colvin is arrested on March 2, 1955 for refusing to give up her seat on a segregated Montgomery, Alabama bus.  Colvin was traveling home from school when the bus’ driver ordered her, along with three fellow Black students, to give up their row of seats to […]

EXPIRES APRIL 2023 -- Civil rights pioneer Claudette Colvin.

1962

Wilt Chamberlain scores 100 points

On March 2, 1962, Philadelphia Warriors center Wilt Chamberlain scores 100 points against the New York Knicks during a home game in Hershey, Pennsylvania. It was the first time that a professional basketball player had scored 100 points in a single contest; the previous record, 78, had been set by Chamberlain earlier in the season. […]

1967

Bobby Kennedy proposes plan to end the war

Senator Robert Kennedy (D-New York) proposes a three-point plan to help end the war. The plan included suspension of the U.S. bombing of North Vietnam and the gradual withdrawal of U.S. and North Vietnamese troops from South Vietnam with replacement by an international force. Secretary of State Dean Rusk rejected Kennedy’s proposal because he believed […]

1969

Soviet Union and Chinese armed forces clash

In a dramatic confirmation of the growing rift between the two most powerful communist nations in the world, troops from the Soviet Union and the People’s Republic of China fire on each other at a border outpost on the Ussuri River in the eastern region of the USSR, north of Vladivostok. In the years following […]

1972

Pioneer 10 launched to Jupiter

Pioneer 10, the world’s first outer-planetary probe, is launched from Cape Canaveral, Florida, on a mission to Jupiter, the solar system’s largest planet. In December 1973, after successfully negotiating the asteroid belt and a distance of 620 million miles, Pioneer 10 reached Jupiter and sent back to Earth the first close-up images of the spectacular […]

1978

Reports surface of grave robbers stealing Charlie Chaplin’s body

On March 2, 1978, news outlets report one of history’s most famous cases of body-snatching: Sometime in the middle of the previous night, two men had stolen the corpse of the revered film actor Sir Charles Chaplin from a cemetery in the Swiss village of Corsier-sur-Vevey, located in the hills above Lake Geneva, near Lausanne, […]

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Citation Information

Article title
Ford celebrates 1 millionth Mustang
Website Name
History
Date Accessed
March 24, 2025
Publisher
A&E Television Networks
Last Updated
January 31, 2025
Original Published Date
November 13, 2009

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