By: History.com Editors

1946

Bikini introduced

FRANCE-MODE-BIKINI

AFP via Getty Images

Published: March 03, 2010

Last Updated: March 11, 2025

On July 5, 1946, French designer Louis Réard unveils a daring two-piece swimsuit at the Piscine Molitor, a popular swimming pool in Paris. Parisian showgirl Micheline Bernardini modeled the new fashion, which Réard dubbed “bikini,” inspired by a news-making U.S. atomic test that took place off the Bikini Atoll in the Pacific Ocean earlier that week.

European women first began wearing two-piece bathing suits that consisted of a halter top and shorts in the 1930s, but only a sliver of the midriff was revealed and the navel was vigilantly covered. In the United States, the modest two-piece made its appearance during World War II, when wartime rationing of fabric saw the removal of the skirt panel and other superfluous material. Meanwhile, in Europe, fortified coastlines and Allied invasions curtailed beach life during the war, and swimsuit development, like everything else non-military, came to a standstill.

In 1946, Western Europeans joyously greeted the first war-free summer in years, and French designers came up with fashions to match the liberated mood of the people. Two French designers, Jacques Heim and Louis Réard, developed competing prototypes of the bikini. Heim called his the “atom” and advertised it as “the world’s smallest bathing suit.” Réard's swimsuit, which was basically a bra top and two inverted triangles of cloth connected by string, was in fact significantly smaller. Made out of a scant 30 inches of fabric, Réard promoted his creation as “smaller than the world’s smallest bathing suit.” Réard called his creation the bikini, named after the Bikini Atoll.

Flashback: Extreme Beauty Standards of the 1940s

After the end of World War II, society expected women to return to the subservient roles they held before the war. Proper dress and pristine hygiene became paramount concerns, and as this 1948 film demonstrates, the expectations were quite high.

In planning the debut of his new swimsuit, Réard had trouble finding a professional model who would deign to wear the scandalously skimpy two-piece. So he turned to Micheline Bernardini, an exotic dancer at the Casino de Paris, who had no qualms about appearing nearly nude in public. As an allusion to the headlines that he knew his swimsuit would generate, he printed newspaper type across the suit that Bernardini modeled on July 5 at the Piscine Molitor. The bikini was a hit, especially among men, and Bernardini received some 50,000 fan letters.

Before long, bold young women in bikinis were causing a sensation along the Mediterranean coast. Spain and Italy passed measures prohibiting bikinis on public beaches but later capitulated to the changing times when the swimsuit grew into a mainstay of European beaches in the 1950s. Réard's business soared, and in advertisements he kept the bikini mystique alive by declaring that a two-piece suit wasn’t a genuine bikini “unless it could be pulled through a wedding ring.”

In prudish America, the bikini was successfully resisted until the early 1960s, when a new emphasis on youthful liberation brought the swimsuit en masse to U.S. beaches. It was immortalized by the pop singer Brian Hyland, who sang “Itsy Bitsy Teenie Weenie Yellow Polka-Dot Bikini” in 1960, by the teenage “beach blanket” movies of Annette Funicello and Frankie Avalon, and by the California surfing culture celebrated by rock groups like the Beach Boys. Since then, the popularity of the bikini has only continued to grow.

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Citation Information

Article title
Bikini introduced
Website Name
History
Date Accessed
March 23, 2025
Publisher
A&E Television Networks
Last Updated
March 11, 2025
Original Published Date
March 03, 2010

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