By: History.com Editors

1953

Corvette unveiled at GM Motorama

History.com Editors

Published: November 13, 2009

Last Updated: January 25, 2025

On January 17, 1953, a prototype Chevrolet Corvette sports car makes its debut at General Motors’ (GM) Motorama auto show at the Waldorf-Astoria Hotel in New York City. The Corvette, named for a fast type of naval warship, would eventually become an iconic American muscle car and remains in production today.

Classic Cars

Take a look at some of the most luxurious cars ever manufactured, including the Cadillac v16, the Mercedes Gullwing and the Lamborghini Countach.

In the early 1950s, Harley Earl (1893-1969), the influential head designer for GM, then the world’s largest automaker, became interested in developing a two-seat sports car. At the time, European automakers dominated the sports car market. Following the debut of the Corvette prototype at the Motorama show in January 1953, the first production Corvette was completed at a Flint, Michigan, plant on June 30, 1953.

The car featured an all-fiberglass body, a white exterior and red interior, a relatively unremarkable 150-horsepower engine and a starting price tag of around $3,500 (not including taxes or an optional AM radio and heater). In an effort to give the Corvette an air of exclusivity, GM initially marketed the car to invitation-only VIP customers. This plan met with less-than-desirable results, as only a portion of the 300 Corvettes built that first year were sold. GM dropped the VIP policy the following year; however, Corvette sales continued to disappoint. In 1954, GM built around 3,600 of the 10,000 Corvettes it had planned, with almost a third of those cars remaining unsold by the start of 1955.

There was talk within GM of discontinuing the Corvette; however, GM rival Ford launched the sporty two-seat Thunderbird convertible in 1955 and the car quickly became a hit. GM didn’t want to discontinue the Corvette and look like a failure next to its Big Three competitor, so the car remained in production and performance enhancements were made. That same year, a Belgian-born, Russian-raised designer named Zora Arkus-Duntov became head engineer for Corvette and put the car on a course that would transform it into a legend.

Duntov had applied to work at GM after seeing the Corvette prototype at the 1953 Motorama show. According to The New York Times: “Once hired, he pushed through the decision to turn the Corvette into a high-performance sports car with a succession of more powerful engines. Chevrolet offered a 195-horsepower engine on the 1955 Corvette, a 240-horsepower engine on the 1956 Corvette and a 283-horsepower engine on the 1957 model.” During the second half of the 1950s, Corvettes began setting speed records on the racing circuit. The car also got a publicity boost when it was featured on the TV show “Route 66,” which launched in 1960 and followed the story of two young men driving around America in a Corvette, looking for adventure.

In 1977, the 500,000th Corvette was built. Two years later, according to the Times, yearly Corvette production peaked at 53,807. In 1992, the 1-milllionth Corvette came off the assembly line in Bowling Green, Kentucky.

Timeline

Also on This Day in History

Discover more of the major events, famous births, notable deaths and everything else history-making that happened on January 17th

1781

Battle of Cowpens, South Carolina

Relying upon strategic creativity, Brigadier General Daniel Morgan and a mixed Patriot force rout British Lieutenant Colonel Banastre Tarleton and a group of Redcoats and Loyalists at the Battle of Cowpens on January 17, 1781. It would become a turning point on the American Revolution‘s southern front. Commander in chief of the Southern Army, Major […]

1820

English author Anne Brontë is born

On January 17, 1820, Anne Brontë, the youngest of the six Brontë children, is born in Yorkshire, England. Their mother died when Anne was still an infant, and the children were left largely to their own devices in the bleak parsonage in Haworth, a remote village in Yorkshire, where their father was a clergyman. Anne’s four older […]

1893

Americans overthrow Hawaiian monarchy

On the Hawaiian Islands, a group of American sugar planters under Sanford Ballard Dole overthrow Queen Liliuokalani, the Hawaiian monarch, and establish a new provincial government with Dole as president. The coup occurred with the foreknowledge of John L. Stevens, the U.S. minister to Hawaii, and 300 U.S. Marines from the U.S. cruiser Boston were […]

1912

Robert Falcon Scott reaches the South Pole

After a two-month ordeal, the expedition of British explorer Robert Falcon Scott arrives at the South Pole only to find that Roald Amundsen, the Norwegian explorer, had preceded them by just over a month. Disappointed, the exhausted explorers prepared for a long and difficult journey back to their base camp. Scott, a British naval officer, […]

1916

Winston Churchill hears speech on the tragedy of war

Winston Churchill, beginning his service as a battalion commander on the Western Front, attends a lecture on the Battle of Loos given by his friend, Colonel Tom Holland, in the Belgian town of Hazebrouck. The Battle of Loos, which took place in September 1915, resulted in devastating casualties for the Allies and was taken by […]

1916

PGA is formed

On January 17, 1916, a group of golf professionals and several leading amateur golfers gather at the Taplow Club in New York City, in a meeting that will result in the founding of the Professional Golfers Association (PGA). The lunch meeting occurred at the invitation of Rodman Wanamaker, the son of the pioneering founder of […]

1928

Stalin banishes Trotsky

Leon Trotsky, a leader of the Bolshevik revolution and early architect of the Soviet state, is deported by Soviet leader Joseph Stalin to Alma-Ata in remote Soviet Central Asia. He lived there in internal exile for a year before being banished from the USSR forever by Stalin. Born in Ukraine of Russian-Jewish parents in 1879, […]

1945

Soviets capture Warsaw

Soviet troops liberate the Polish capital from German occupation. Warsaw was a battleground since the opening day of fighting in the European theater. Germany declared war by launching an air raid on September 1, 1939, and followed up with a siege that killed tens of thousands of Polish civilians and wreaked havoc on historic monuments. […]

1950

Boston thieves pull off historic Brink’s robbery

11 men steal more than $2 million from the Brink's Armored Car depot in Boston, Massachusetts. It was the largest bank robbery in U.S. history at the time. The robbers weren’t caught until January 1956.

Brink's Robbery

1961

President Eisenhower warns of military-industrial complex

On January 17, 1961, Dwight D. Eisenhower ends his presidential term by warning the nation about the increasing power of the military-industrial complex. His remarks, issued during a televised farewell address to the American people, were particularly significant since Ike had famously served the nation as military commander of the Allied forces during WWII. Eisenhower […]

1966

NBC greenlights “The Monkees”

On January 17, 1966, the National Broadcasting Corporation orders 32 episodes of a new TV show, “The Monkees,” for its upcoming fall schedule. Little did producers know that the fake pop music band they were launching would become an actual pop culture sensation—whose records would even outsell the Beatles. Indeed, the inspiration for “The Monkees” […]

1966

U.S. accidentally drops hydrogen bombs in Spain

On January 17, 1966, a B-52 bomber collides with a KC-135 jet tanker over Spain’s Mediterranean coast, dropping three 70-kiloton hydrogen bombs near the town of Palomares and one in the sea. It was not the first or last accident involving American nuclear bombs. As a means of maintaining first-strike capability during the Cold War, U.S. […]

1977

Gary Gilmore executed

Gary Gilmore, convicted in a double murder, is shot to death by a firing squad in Utah, becoming the first person to be executed in the United States since the death penalty was reinstated in 1976. In 1972, the U.S. Supreme Court ruled that, in violation of the eighth Amendment to the Constitution, the death […]

1994

Northridge earthquake rocks Los Angeles area

On January 17, 1994, an earthquake rocks Los Angeles, California, killing 54 people and causing billions of dollars in damages. The Northridge quake (named after the San Fernando Valley community near the epicenter) was one of the most damaging in U.S. history. It was 4:31 a.m. when the 6.7-magnitude quake struck the San Fernando Valley, […]

1995

NFL’s Rams announce move to St. Louis

On January 17, 1995, the Los Angeles Rams announce they are leaving Southern California after 49 years and moving to St. Louis. The team, which reportedly lost $6 million in 1994, is lured to Missouri with a package that includes a new $260 million stadium and a $15 million practice facility. The Rams’ move, which […]

1997

Ireland grants a divorce for the first time in the country’s history

The Republic of Ireland legally grants a divorce for the first time following a 1995 referendum. The first divorce in Ireland, granted to a terminally ill man who wished to marry his new partner, was a harbinger of the decline of the Catholic Church’s power over the Republic. The Irish Constitution of 1937 specifically forbade […]

2013

Bolshoi Ballet artistic director attacked with acid

In a crime that scandalized Russia and made headlines around the world, Sergei Filin, the artistic director at the famed Bolshoi Ballet, is attacked with acid outside his home in Moscow on January 17, 2013. A dancer at the ballet, Pavel Dmitrichenko, was later convicted for ordering the attack, which revealed deep divisions within the […]

Related Articles

See All Articles
Dentures in a glass.
Inventions & Science

Dentures Date All the Way Back to Ancient Times

National Ignition Facility (NIF) at the Lawrence Livermore National Laboratory in Livermore, California
Inventions & Science

8 of the Largest Tools in the World

From a magnet that can lift an aircraft carrier to a turbine blade longer than a football field, these brawny behemoths get the big jobs done.

Albert Einstein sticks out his tongue.
Inventions & Science

Behind the Photo: Einstein Sticks Out His Tongue

On March 14, 1951, Albert Einstein was celebrating his 72nd birthday at the Princeton Club in New Jersey when a group of photographers asked to take a photo.

Inventions & Science

An Entire Layer of Earth’s History Could Have Been Ripped Away by Ice

Blame it on “Snowball Earth.”

See All Articles

About the author

History.com Editors

HISTORY.com works with a wide range of writers and editors to create accurate and informative content. All articles are regularly reviewed and updated by the HISTORY.com team. Articles with the “HISTORY.com Editors” byline have been written or edited by the HISTORY.com editors, including Amanda Onion, Missy Sullivan, Matt Mullen and Christian Zapata.

Fact Check

We strive for accuracy and fairness. But if you see something that doesn't look right, click here to contact us! HISTORY reviews and updates its content regularly to ensure it is complete and accurate.

Citation Information

Article title
Corvette unveiled at GM Motorama
Website Name
History
Date Accessed
March 25, 2025
Publisher
A&E Television Networks
Last Updated
January 25, 2025
Original Published Date
November 13, 2009

History Every Day

Sign Up for "This Day in History"

Uncover fascinating moments from the past every day! Learn something new with key events in history, from the American Revolution to pop culture, crime and more.

By submitting your information, you agree to receive emails from HISTORY and A+E Global Media. You can opt out at any time. You must be 16 years or older and a resident of the United States.

More details: Privacy Policy | Terms of Use | Contact Us