By: History.com Editors

1974

Guests watch Mel Brooks’ “Blazing Saddles” movie premiere from horseback

Published: February 05, 2024

Last Updated: January 24, 2025

In one of Hollywood’s zaniest movie premiere stunts, Mel Brooks’ 1974 western spoof Blazing Saddles screens at the Pickwick Drive-In Theater in Burbank, California. Guests attend not in cars—but on horseback.

Attendees, many sporting cowboy hats, watched the movie from atop their steeds. Movie sound came through speakers attached to saddle pommels, and the studio set up a “Horsepitality Bar” where guests got “horse d’oeuvres.” Brooks, one of Hollywood’s most legendary comedic directors, was reportedly thrilled with the memorable publicity stunt, and wrote to Warner Bros.’ publicist, Marty Weiser, who came up with the clever idea. Its message: “You’re crazier than I am!”

The 1970s

The 1970s are famous for bell-bottoms and the rise of disco, but it was also an era of economic struggle, cultural change and technological innovation.

The Blazing Saddles cast included Brooks, Gene Wilder, Cleavon Little, Madeline Kahn, Harvey Korman and others. The wacky, sometimes raunchy, plot revolved around an attempt to ruin a Western town where everybody seemed to be named Johnson, by appointing a Black sheriff who becomes a corrupt politician’s formidable foe. The movie satirizes racism and features a lot of unprintable dialogue. Grossing more than $119 million, it topped 1974 box office sales, beating out Godfather II, Towering Inferno and Young Frankenstein, another Brooks comedy. Film critic Roger Ebert called Blazing Saddles a “crazed grab bag of a movie that does everything to keep us laughing except hit us over the head with a rubber chicken.”

As for the Pickwick, conveniently located near Burbank Studios, it sadly succumbed to changing times and it was torn down in October 1989.

Timeline

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Citation Information

Article title
Guests watch Mel Brooks’ “Blazing Saddles” movie premiere from horseback
Website Name
History
Date Accessed
March 25, 2025
Publisher
A&E Television Networks
Last Updated
January 24, 2025
Original Published Date
February 05, 2024

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