In one of Hollywood’s zaniest movie premiere stunts, Mel Brooks’ 1974 western spoof Blazing Saddles screens at the Pickwick Drive-In Theater in Burbank, California. Guests attend not in cars—but on horseback.
Attendees, many sporting cowboy hats, watched the movie from atop their steeds. Movie sound came through speakers attached to saddle pommels, and the studio set up a “Horsepitality Bar” where guests got “horse d’oeuvres.” Brooks, one of Hollywood’s most legendary comedic directors, was reportedly thrilled with the memorable publicity stunt, and wrote to Warner Bros.’ publicist, Marty Weiser, who came up with the clever idea. Its message: “You’re crazier than I am!”