Cleveland's First Presidency and 1888 Defeat
Cleveland’s failed 1888 reelection campaign against Harrison, grandson of former President William Henry Harrison, focused on economic policy issues, including tariffs, but lacked effective management and unity within his party.
The campaign was incompetently run on nearly every front, according to Troy Senik, presidential historian, former presidential speechwriter and author of A Man of Iron: The Turbulent Life and Improbable Presidency of Grover Cleveland.
“He began the race without a campaign manager; delegated most of the electioneering responsibilities to his running mate, Allen Thurman, who, at the age of 74, was not healthy enough to withstand the rigors of campaigning; and based the entire race around his proposal to reduce tariffs, which divided his own Democratic Party and unified the Republicans in opposition,” Senik says.
Still, he adds, the race was close. Cleveland won the popular vote 48.6 percent to 47.9 percent, but Harrison claimed victory with a wide Electoral College margin of 233 to 168.
Cleveland’s defeat was primarily attributable to the narrow loss of two states he'd won in 1884: Harrison’s home state of Indiana and his own home state of New York, “where he had a long combative relationship with the state’s Democratic establishment,” according to Senik.
“It’s worth noting, however, that Cleveland’s margin of victory over Harrison in the popular vote was actually larger than his margin over James G. Blaine in his successful first bid for the presidency in 1884,” he adds.
According to Barbara Perry, co-chair of the University of Virginia Miller Center’s Presidential Oral History Program, Cleveland’s veto of increased benefits for Civil War veterans—and the fact that Harrison served as a general in that war—worked against the incumbent president. Further, Cleveland opposed increased tariffs and lost the support of manufacturers, she adds.
“He was not sympathetic to workers’ rights,” Perry says. “The latter two issues caused him to lose his home state of New York, as Gore lost Tennessee in 2000. Had each man won his home state, Cleveland would have won the Electoral College vote.”
The Path to a Comeback
The 1892 presidential election was a rematch, with Harrison and Cleveland serving once again as their party nominees.
“Mrs. Cleveland had told the White House staff upon departing in 1889 to take care of the furniture because she and her husband would be back in four years,” Perry says. “Her husband enjoyed private life but continued to oppose the Republicans’ tariffs and monetary policy. He began to speak about disquiet in the country, especially over how GOP tariffs raised the cost of living. Democrats happily turned to the former president for the 1892 presidential nomination.”
Cleveland did not leave office anticipating another presidential run, Senik adds.
“He was satisfied with his first-term record and was enthusiastic about the idea of a retirement with his wife, whom he had married during the first term,” he says.
Perry agrees, noting that Cleveland vowed not to spar for the nomination. “Instead, he wanted his party allies to bring it to him, and he succeeded,” she says. “Remember, 1892 was 20 years before the first primaries occurred.”
What eventually brought Cleveland back into the fray, Senik says, was a deep dissatisfaction with the populist drift of the Democratic Party, as well as “a concern that the likely alternative nominee—his successor as New York governor, David B. Hill—would draw the party towards the kind of cronyism that he had fought so hard against.”
Senik says the most important thing to understand about Cleveland’s third nomination in 1892 is that it happened before the advent of the modern primary system.
“Had Cleveland had to navigate the Democratic electorate, it’s hard to imagine a scenario in which he would’ve been re-nominated,” he says.