Jobs scrapped the design and started from scratch. At the time, there was a team of Apple engineers who had been playing with a device called the Fingerworks iGesture Pad invented by a man with hand injuries who couldn’t use a conventional mouse. Members of the team had worked on the Newton, Apple’s infamous flop of a PDA, but still believed touchscreens held promise.
“It was more of a ‘blue sky, future of computing’ kind of thing,” says Merchant. “The touchscreen research had gone through several iterations. It was briefly tied to a tablet, put aside, and had just kind of sat in the dark. Then Steve Jobs showed up and said, maybe this is the phone. Out of that mutation was how the iPhone was born inside Apple.”
With the touchscreen technology in place, Merchant says that many of the designers and engineers on the iPhone development team absolutely saw it as an opportunity to build an entirely new kind of mobile computer, exactly what the iPhone would become for its millions of loyal users.
“Steve Jobs didn’t,” says Merchant. “He thought it was cool, but the evidence suggests that Steve Jobs wanted to use Apple’s technology to build the best phone possible. And a phone fits in your hand.”
Subsequent generations of the iPhone stuck to the small design, incrementally increasing screen size, but nothing beyond 4 inches. Samsung was the first to release a truly huge phone in 2011. The Samsung Galaxy Note featured an almost comically huge (at the time) 5.3-inch screen and single-handedly popularized the term “phablet,” a cross between a phone and a tablet.
Jobs passed away from pancreatic cancer that same year. Whether or not it had anything to do with his absence, Apple released the iPhone 5 in 2012 with a noticeably larger 4-inch screen. Its first bona fide phablet was the iPhone 6 Plus, though, a 5.5-inch version released in 2014.
Simply put, the move toward larger screen sizes across the smartphone industry reflects the way that consumers are using their mobile devices. Jobs may not have imagined back in 2005 how the humble cellphone would become the primary platform for thousands of apps offering streaming music and video, real-time video chat, addictive video games and virtual and augmented reality experiences.
“The iPhone was designed to be a super slick phone in Steve Jobs’ mind,” says Merchant. “It was his development team and the demands of the user base that saw the potential in the new platform, that transformed the iPhone from a ‘slick phone’ into the culturally dominant, world-eating phenomenon that it is today.”