The Stonewall Riots, as they became known, made one thing clear—the LGBT movement needed to be louder and more visible. Nothing was going to change if they continued their passive, non-threatening tactics. They needed to get organized. Five months after the riots, activists Craig Rodwell, his partner Fred Sargeant, Ellen Brody and Linda Rhodes proposed a resolution at the Eastern Regional Conference of Homophile Organizations (ERCHO) in Philadelphia that a march be held in New York City to commemorate the one-year anniversary of the raid. Their proposal was for an annual march on the last Saturday in June with “no dress or age regulations.” This was a drastic change from the current methods used by LGBT activists who would host walks and vigils in silence with a required dress code: men in jackets and ties and women in dresses.
While the proposal for a march was approved, it was the Christopher Street Liberation Day Umbrella Committee that got it planned. Meeting in Craig Rodwell’s apartment and bookstore (the Oscar Wilde Bookshop on Christopher Street), the details for the first NYC Pride Parade, then known as the Christopher Street Liberation Day March, were hashed out. Making use of the Oscar Wilde mailing list, they were able to get the word out. The festivities turned into a week-long celebration, something many cities continue to do to this day.
L. Craig Schoonmaker was part of the Christopher Street Liberation Day March planning committee. When they were looking for a slogan for the event, it was Schoonmaker that suggested “Pride.” The idea of “Gay Power” was thrown around, but Schoonmaker said gay individuals lacked real power to make change, but one thing they did have was pride. In a 2015 interview with “The Allusionist,” Schoonmaker explained, “A lot of people were very repressed, they were conflicted internally, and didn’t know how to come out and be proud. That’s how the movement was most useful, because they thought, ‘Maybe I should be proud.’” The official chant for the march became, “Say it loud, gay is proud.”
All their efforts came to fruition on June 28, 1970, the one-year anniversary of the Stonewall Riots. The march was 51 blocks long from west of Sixth Avenue at Waverly Place, in Greenwich Village, all the way to Sheep’s Meadow in Central Park, where activists held a “Gay-in.” Borrowing a technique that had been popularized by the Civil Rights Movement, the “Gay-in” was both a protest and a celebration. The front page of The New York Times ran with the headline, “Thousands of Homosexuals Hold A Protest Rally in Central Park.”
There were no floats, no music blasting through the streets, no scantily clad dancers: this was a political statement and a test—what would happen when LGBT citizens became more visible? While crowd estimates vary widely from 1,000 to 20,000, one thing remained clear—there had never been a demonstration like this before.