In 1975, Dallas Cowboys quarterback Roger Staubach popularized the term "Hail Mary" to describe his miracle, winning touchdown pass to fellow Pro Football Hall of Famer Drew Pearson in a playoff game against the Minnesota Vikings. Hail Mary thus became ingrained in the American sports lexicon, but the term was used decades earlier.
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In a game against Georgia Tech in 1922, Notre Dame players literally said a “Hail Mary” prayer in the huddle before scoring a 6-yard touchdown. It worked, so they did it again before scoring another 6-yard touchdown. Afterward, Notre Dame offensive lineman Noble Kizer declared: “Say, that Hail Mary play is the best play we’ve got!”
Perhaps the term would have vanished were it not for Elmer Layden, who played fullback in that 1922 game for The Fighting Irish and coached Notre Dame against Ohio State in 1935. With 32 seconds left, Notre Dame completed a 19-yard pass for the winning touchdown. Layden, recalling that victory against Georgia Tech, called it “a Hail Mary play.”
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The term reappeared six years later, when Georgetown played Mississippi State in the 1941 Orange Bowl. An Associated Press preview story mentioned that the “Hoyas put faith in the Hail Mary pass.” The story matter of factly offered this definition: “A Hail Mary pass, in the talk of the (Georgetown) 11, is one that is thrown with a prayer because the odds against completion are big.”
Notre Dame and Georgetown are affiliated with the Catholic Church, so the Hail Mary was familiar to every player and coach who said the prayer as penance after giving confession. The U.S. Naval Academy, of course, is not affiliated with any faith, but its quarterback, Staubach, is Catholic.
After a victory over Michigan in 1963, Staubach—who won the Heisman Trophy that season—described a touchdown as “a Hail Mary play.” Twelve years later, after an NFL game, the term stuck, fueled by newspaper sports sections and widespread use on television.