In 1959, the Mattel toy company debuted what would become its flagship doll: Barbara Millicent Roberts, more commonly known as Barbie. At a time when many of the dolls available in the United States resembled babies or children, Barbie broke the mold by resembling an older teenager or a young adult (more specifically, she looked like the risqué German novelty doll that inspired her).
Because Barbie was a fashion doll who came dressed in a bathing suit, Mattel’s goal wasn’t just to get parents to buy the doll. The doll became a reason for parents to buy Barbie’s outfits. In 1961, Barbie got a boyfriend named Ken, another doll with his own line of clothing that parents could buy. Within a few years, Barbie gained several friends, family members and friends of family members, all of whom—you guessed it—had their own clothing lines, too.
After that, Barbie’s circle of friends and family grew even bigger, and the characters within it evolved, were discontinued and even got pregnant. Here are some of the lesser-known pals from Barbie’s past.
Barbie and Ken's Best Friends
In 1963, Mattel released its third doll in the Barbie line: Barbie’s best friend, Midge. Midge was the same size as Barbie, so they could both wear each other’s clothes. But she also had a distinctively different look from Barbie.
“One of the concerns that several of the early people that worked for Mattel felt was that Barbie might be so glamorous that little girls couldn’t identify with her,” says Bradley Justice Yarbrough, a Barbie collector and historian. “They wanted to create sort of a less glamorous friend of Barbie… So they created Midge.” Unlike Barbie, Midge had freckles and didn’t wear a lot of makeup.
In 1964, Mattel released Ken’s best friend, Allan. Similarly to Barbie and Midge, Ken and Allan were also the same size and could wear each other’s clothes. Mattel retired Allan in the mid-1960s, but seemingly revived him in the early 1990s as Midge’s husband, “Alan.”
In the early 2000s, Mattel received backlash for releasing a version of Midge who was pregnant. After that, she and Alan kept a lower profile. However, a 2023 Barbie movie rekindled interest in Barbie and Ken’s original best friends by featuring actors Michael Cera as Allan and Emerald Fennell as pregnant Midge.