Nobody knows who first invented the term “hot rod,” but the classic definition is simple: It’s a car that’s been stripped down, souped up and made to go much faster.
And throughout their history, hot rods have always had a way of attracting free thinkers and risk-takers who tend to be good with a wrench.
Hot rodding began as a cult movement in the 1920s, and flourished in Los Angeles—first with illegal street racing, then moving north and west of the city to the boundless Mojave Desert, with devotees competing on dusty, alkali-based dry lake beds like El Mirage and Muroc.
When WWII vets returned home with saved-up combat pay, new cars were in short supply, so guys who wanted to go fast in a cool-looking car simply built and modified their own. Military training helped these backyard mechanics to hone their engine-building and fabrication skills. The advent of Hot Rod magazine spread the gospel of speed across the country. Faster competitors established their own speed-equipment businesses, and their myriad talents spread to racing of all types.
Hot rodding was an outlaw culture—until it wasn’t. In the late 1940s, the National Hot Rod Association (NHRA) helped legitimize the sport, and the Speed Equipment Manufacturer’s Association (SEMA—later called the Specialty Equipment Marketer’s Association) unified the manufacturers who began to supply Detroit’s “Big 3” as well as enthusiasts everywhere. Nationally sanctioned drag racing attracted major sponsors and most outlaw activity ceased.
The 1973 film American Graffiti celebrated the street-rod scene and encouraged nostalgia hot rodding. When custom cars faded, their creators built wild creations for Hollywood. Hot rodders influenced sports cars—think Carroll Shelby and his Cobras—and provided countless Indianapolis and Championship Car mechanics and drivers, including Phil Hill, Phil Remington and Dan Gurney. What started as a pack of thrill-seekers, racing one another in home-built old cars, exploded into a multi-billion-dollar industry.
Looking back to the mid-century, here are just a few of the many speed-minded men and women who legitimized and grew hot-rodding from packs of street-racing hoodlums to a billion-dollar bonanza.
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