Ancient observances of Nowruz focused on the rebirth that accompanied the return of spring. Monarchs would use the holiday to host lavish banquets, dispense gifts and hold audiences with their subjects. Other traditions included feasts, exchanging presents with family members and neighbors, lighting bonfires, dyeing eggs and sprinkling water to symbolize creation.
One unique ritual that arose around the 10th century involved electing a “Nowruzian Ruler”: a commoner who would pretend to be king for several days before being “dethroned” near the end of the festival. Nowruz has evolved considerably over time, but many of its ancient traditions—particularly the use of bonfires and colored eggs—remain a part of the modern holiday, which is observed by an estimated 300 million people each year.