The Toys That Built America

After passing on the biggest deal in toy industry history, Mattel President Ray Wagner finds himself a step behind former colleague-turned- rival, Bernie Loomis. Loomis leads a small-town toy company to record heights and revolutionizes the entire action figure market. But Wagner refuses to back down and steals a page from Loomis’ playbook to create the next blockbuster toy that will put Mattel back on top.

Defense contractor Ralph Baer invents the world’s first home video game console. But it is soon eclipsed by a new table tennis game that becomes one of the most famous video games of all time. And when a third pioneer, Jerry Lawson, creates a console featuring swappable games, the fledgling video game industry explodes into an epic contest for control of what will become a multi-billion dollar market.

A visionary named Marvin Glass oversees the creation of many of the most iconic toys of the 20th Century. From chattering teeth to a legendary game based on a mouse trap, Glass pushes the boundaries of what a toy can be, and inspires generations. From his windowless fortress in Chicago, Glass reinvents the way toys are imagined and invented…building himself a toy empire. But his tyrannical style will set him on a collision course with his own designers–in a clash for control of the most important element of the toy universe: ideas.

At the height of the industrial age, as America’s cities go vertical for the first time, a Yale educated medical doctor and Olympic gold medalist turns his attention to toys. Leaving his profitable magic business behind, he goes all in on his revolutionary steel building toy that will inspire generations of Americans to build bigger. Creating the first-ever national ad campaign for a toy, he’ll go head-to-head with a British rival who sells a remarkably similar building kit. But after decades at the top, a struggling Danish Carpenter emerges, whose passion for innovation leads him to a new building material–plastic. With it he’ll create the biggest toy empire the world has ever seen.

Hungarian professor, Erno Rubik, ignites “Cube Mania” with his 3-D puzzle that takes the world by storm. Hot on his heels, Leslie Scott will stop at nothing to bring an iconic building block board game to market. And, working deep behind the Iron Curtain, Alexey Pajitnov, risks everything to launch a video game obsession based on a puzzle, and it will become one of the biggest-selling video games on the planet…if he can ever get it out of his country. Together, they revolutionize the puzzle industry and stump some of the world’s greatest minds.