Name: Flashback: Mall Shopping in the 1950s
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Description: With countless families moving to the suburbs in the 1950s, fewer Americans could simply walk out onto the street to do their shopping. Shopping malls catered to this new, car-driving demographic, placing all consumer desires in one convenient location. The Hillsdale Shopping Center in San Mateo, California did exactly that, and in 1957, pulled out all the stops to get new customers in the door.

With countless families moving to the suburbs in the 1950s, fewer Americans could simply walk out onto the street to do their shopping. Shopping malls catered to this new, car-driving demographic, placing all consumer desires in one convenient location. The Hillsdale Shopping Center in San Mateo, California, did exactly that, and in 1957, pulled out all the stops to get new customers in the door.

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With countless families moving to the suburbs in the 1950s, fewer Americans could simply walk out onto the street to do their shopping. Shopping malls catered to this new, car-driving demographic, placing all consumer desires in one convenient location. The Hillsdale Shopping Center in San Mateo, California, did exactly that, and in 1957, pulled out […]

Flashback: Mall Shopping in the 1950s

Flashback: Mall Shopping in the 1950s | HISTORY

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Christian Zapata

With countless families moving to the suburbs in the 1950s, fewer Americans could simply walk out onto the street to do their shopping. Shopping malls catered to this new, car-driving demographic, placing all consumer desires in one convenient location. The Hillsdale Shopping Center in San Mateo, California did exactly that, and in 1957, pulled out all the stops to get new customers in the door.

<p>The 1950s were a decade marked by the post-World War II boom, the dawn of the Cold War and the civil rights movement in the United States. At this time the U.S. economy was booming and more (mostly white) Americans could afford new cars, suburban houses and other consumer goods. But the 1950s also saw great conflict and division, from the nascent civil rights movement to the crusade against communism at home and abroad in the Korean War.</p>


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